In ArcGIS 10, the add-in package does not automatically build a workable xml config file for you. You have to add the follow piece of code in yourself between the Tags.
<ArcMap> <Commands> <Button class="[exact name of button file]" caption="[shown in addin manager]" tip="" message="" image="Images\Button12.png"> <Help heading="">Help</Help> </Button> </Commands> </ArcMap>
Use ArcScene tags, for example, if it is an add in for ArcScene.
For toolbox, declare all button tags first. And then Add tag.
Do not use “&” in your xml file.